Barbara Smit: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports


Description

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

- Format of the series is unique, with a blend of full-color reproductions by the masters along with entertaining cartoon-like original illustrations from the author, displaying his humor. It's only a yellow dot...but what a dot it is. A The Garlic Ballads free epub dot with attitude, jaunty and sporting a sense of adventure. There isn't a reader who'll be able to resist taking up its challenge: 'Follow me' demands our dot and we're off on the ride of colour, motion, shape and imagination that we know and love so well from Press Here and Mix It Up. And this dot has an extra special dimension: emotion. Our dot connects not only to the mind but to the heart with an extraordinary sense of humour, fear, joy, and more while it pushes, lurches, wiggles and slides its way through...and even off the pages of this glorious companion to New York Times best sellers Press Here and Mix It Up.


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Author: Barbara Smit
Number of Pages: 383 pages
Published Date: 17 Mar 2009
Publisher: HarperCollins Publishers Inc
Publication Country: New York, NY, United States
Language: English
ISBN: 9780061246586
Download Link: Click Here
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